Brisbane City Council

The new CityCycle campaign.

JCDecaux contracted Twofold to help breathe life into the Brisbane City Council CityCycle program through a series of ad campaigns.

We started with a tin of paint matched to the Brisbane City Council corporate yellow, a painted studio wall and our close friend Sam Thies, who photographed the bikes. These images formed the basis for a minimal poster series designed to spread the word and educate the public on CityCycle. Since then Twofold has continued to work for BCC in conceptualising campaigns, creative writing, art direction and graphic design.