Push Button For Drama.

And then we waited

A new Belgium TV station staged an elaborate prank to raise awareness about their new channel, TNT.

Push Button For Drama

"...we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited..."

While it reminds me of one of those stunt shows at Universal Studios the finale really makes it pop. Read more for the full video.

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