Ambigrams


Same same but different.

You can have it both ways

Ambigrams are increasingly becoming more prominent in graphic design today and this follows on from my recent blog about the resurgence in blackletter typography as they are both intertwined. Read more to see some great examples of original and modern day ambigrams.

An ambigram is a typographical design that may be read not only in its form as presented, but also from another viewpoint, direction, or orientation. Most commonly they are read when rotated 180 degrees. The earliest ambigram designs date to 1893 by artist Peter Newell and became more popular recently as a result of Dan Brown incorporating John Langdon’s designs into the plot of his bestseller, Angels & Demons.

I would love to give a complex ambigram a try someday but after seeing some of these intricate designs I might leave that until I have a LOT of spare time on my hands.

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